Invisible Motorcycle PSA Shows How Important It Is To Look Twice For Bikes [VIDEO]

At DirtyBikerSociety, we repeat the same thing often.

And that’s because, how many number of times we say it, it’s still not sufficient: Motorcyclists are the most vulnerable motorists on the road.

And it’s the duty of every fellow motorist to ensure their own safety and that of others on the road. And yes, including motorcyclists.

Many car drivers can be seen with the prejudice that those who ride a motorcycle are people with a death wish. Well, guess what? We aren’t! We have families and loved ones too. We want to live just as much as you do, if not more, for we have the paramount joy of riding a motorcycle in our lives.

In today’s age of smartphones and unlimited gadgetry in cars, it’s not really hard for a driver to get distracted. Whether it’s a second to change the station on the radio, or partial attention due to being on a phone call, or complete absence due to surfing Facebook.

Drivers these days are increasingly distracted. And while doing so, they’re risking way more than all this entertainment is worth.

Motorcycles being rather compact vehicles are harder to notice on the road. A motorcycle can completely vanish in a driver’s blindspot. And that’s why every motorcycle on the road is an invisible motorcycle. It may be so for a few minutes, or for a split second. But, every motorcycle gets invisible.

And it’s only as much as we riders can do about it. We wear our gear. We ride safe. We pay extra attention to the road. But, we also need drivers to pay more attention to the road. Drivers really need to look out for motorcyclists before they make a turn, change lanes, or swerve.

And if they don’t, something like this could happen. This video by PSA is an amazing reminder and lesson for why drivers need to be attentive all the time. Even if they’re not fiddling with their cars’ gadgetry or their phones.

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